Sales & Marketing
The Sales and Marketing team includes product sales, retail, and marketing/communications. Our Retail Sales team handles merchandise and customer orders for the Council store and online shop. The Product Program department plans, organizes and implements the Council product program strategies and campaigns (including the Fall Product and Cookie sales). Finally, the Communications team works with advocacy, public relations, event planning, and marketing.
Kristel joined the Girl Scouts Organization in February 2014, after spending over two decades working in the corporate retail sector for companies like Gap Inc. and TJX Companies, Inc. During her years in the corporate world, Kristel learned the ins and outs of logistics, planning and buying merchandise, and managing internal and external customer relationships, most recently merging her passion for Retail with Ecommerce, and she understands the importance of social media and multi-channel marketing. Kristel graduated from the University of New Hampshire with a Bachelor of Arts degree in political science. As a mother of two young girls, Kristel was drawn to the Girl Scouts Organization given her shared passion of raising confident, caring, and considerate young women; Kristel understands the joys and challenges of achieving these goals. In her spare time, Kristel enjoys spending time with her friends and family, including her husband Nathan, daughters Alexa and Avery, and their dog Toby.
Phone: 888.474.9686 x4202
Sales and Marketing Assistant
Growing up in Hudson, Lauren joined the Girl Scouts as a Daisy and made her way up to Junior level. Now a staff member at the Mountain Top Shop, she draws on her marketing and retail background to serve her customers, forming lasting relationships with the girls and parents coming into the store. She earned her Bachelor’s in Marketing at Southern New Hampshire University. Lauren currently lives in Nashua, where she enjoys spending time with her feisty Yorkshire terrier, Preston, and pursuing hobbies like reading, jewelry-making, and interior design.
Phone: 888.474.9686 x4126
Sales & Marketing Assistant Director
Karen joined Girl Scouts of the Green and White Mountains in the fall of 2013, but is not new to Girl Scouting. She was a Girl Scout as a child and later served 12 years as a volunteer leader for each of her 4 daughters’ troops. Karen coordinates all of Council’s major events, including our annual ToGetHerThere luncheon, Girl Scout Day at the Monarchs and our 2015 Girl Expo. She brings nearly 20 years of marketing, special events and fund development experience to her position, most recently serving as director of marketing and fund development at the Red Cross and marketing coordinator and spokesperson for St. Joseph Hospital, both in Nashua. For the past 30 years, Karen has taught children’s dance classes part-time. She also volunteers with the Children’s Theater Project in Concord. When she’s not working, Karen enjoys photography, digital scrapbooking, sewing, tap dancing, and spending time with her family.
Phone: 888.474.9686 x4110
Marketing & Event Projects Coordinator
A Girl Scout from 1st through 12th grade, Erin earned the Silver Award. She has served on staff as Marketing & Events Project Coordinator since November 2015. Erin said she particularly enjoys the creative aspects of her job, which is made all the more meaningful by the fact that it benefits an organization that’s been such a big part of her life. She earned her B.A. in English from University of New Hampshire, where she was a member of the Division I Women’s Crew team, and will complete her B.A. in Graphic Design and Media Arts in fall of 2015. Erin enjoys crafts, especially creating stationary and décor with her letterpress. She also loves being outdoors: kayaking, hiking, running, and playing flag football. She and her husband are enjoying the process of renovating their Concord, NH, home, which was built in 1901.
Phone: 888.474.9686 x4175
Communications & Public Relations Manager
After a decade in local and national journalism, April brings her passion for the written word to her current position of Communications and Public Relations Manager. A lifelong New Hampshire resident, April earned her BA in English/Communications from Rivier University in 2005. Prior to obtaining her degree, she worked as an activities director for the elderly. She spent several years waitressing her way through college: an experience that helped her learn how to multitask and how to relate to people from all walks of life. In her spare time, April enjoys writing short stories, photography, cooking, volunteering at her local animal shelter, and reading. She lives in Hudson with her husband, Jaegan; their dog, Sadie; and a small herd of housecats.
Phone: 603.474.9686 x4119
Marketing, Social Media and Website Coordinator
Jackie has been a Girl Scout locally for 18 years, serving as a girl member on the board of directors, and working as a Farnsworth camp counselor for 3 years before joining GSGWM full time as the New Media Coordinator. She holds a BA in History of Science, History of Medicine and a MPH in Social and Behavioral Science (with a focus on health in the media) from Yale University. This is Jackie’s first job after graduation, and she’s thrilled to be working to make Girl Scouting more accessible through the internet. Jackie lives in Boston, where she writes and performs comedy and tries (and fails) to keep her tea and book collections in check.
Cell Phone: 603.860.6000
A former Daisy and Brownie, Arianne joined GSGWM in May 2015. As a MarCom Specialist, she said there’s always something fun or interesting underway: she especially enjoys opportunities to partake in activities with local troops. Arianne holds a BS in Business Administration from Saint Michael’s College and an MBA in Social Entrepreneurship & Strategy Consulting from F.W. Olin Graduate School of Business, Babson College. When she’s not at work, Arianne enjoys volunteering her time at the Humane Society for Greater Nashua. She currently sits on the Young Friends of the Currier Steering Committee, as well as the Board of Directors and Marketing Committee for the Manchester Young Professionals Network. Arianne also works as a painting instructor at Graffiti Paintbar in Nashua, NH.
Phone: 888.474.9686 x4109
Product Sales Manager
A longtime supporter of Girl Scout programs, Kathie served as an adult volunteer for six years and as a staff member for nearly two decades. As the manager of product sales, she said her favorite time of the year is when she undertakes the process of selecting Girl Rewards for the fall product and cookie sales. Kathie attended Briarcliffe in Hicksville, NY, and Wilson Tech in Dix Hills, NH. A resident of Hooksett, she enjoys the beach, reading, and spending time with her children and grandchildren in her spare time.
Phone: 888.474.9686 x4137 ("4137 - Cookie Heaven!")
Product Programs & Graphic Design Coordinator
Robin has been a Girl Scout since she was a Brownie. As a Senior Girl Scout she went with her troop to Our Cabana, one of her most exciting experiences. She is proud to have earned her First Class award. Robin has been an adult volunteer for years until joining staff in 2012. Her degree is in early childhood education and communications, and since has added graphic design to her expertise. When not supporting communities with product sales at GSGWM, Robin can be heard on the internet airwaves co-hosting a program for military families. Robin and her husband, Stephen, enjoy traveling to visit their two adult children and their spouses. You may have seen Stephen at Girl Scout Cookie time helping distribute cookies to the cupboards or at summer camp where he helps transport campers.
Phone: 888.474.9686 x4134
- Girl Scouts Home
- Contact Us
- Girl Scout Press Room
- Board of Directors
- Office Closures
- Staff Directory
- Just for Girls
- Check Out our Upcoming Programs!
- Events Pathway Groups
- Girls Rock The Capitol New Hampshire
- Girls Rock The Capitol Vermont
- Laura Wilder Weekend
- Anime & Manga
- BFF: Be a Friend First
- Coastal Rompers Marine Conservation
- Crazy About Canines
- Discovery Weekend
- FIRST LEGO League
- FIRST Tech Challenge
- Imagine your STEM Future
- Junior FIRST LEGO League
- Outdoor Adventure
- Swift Water Paddlers
- Tack-y Girls
- Trees, the Sea, and Me
- Advanced Girl Leadership
- Product Sales
- Fall Product Sale
- Girl Scout Cookies
- Resources for Adults and Troops
- Tips For Best Cookie Sale Ever!
- Cookie Information for Customers
- Webinars and Videos
- Digital Cookie
- 5 Key Skills
- Gift of Caring
- Troop Leader Resources
- Adult Learning
- Adult Learning Course Descriptions
- Short and Snappies
- Farnsworth Weekend 2015
- Just for Facilitators
- Recognition and Awards
- Program Options for Schools
- FPS SU Orientation
- Properties and Camping
- Girl Scouts featured on NHPR's 'The Exchange'
- I Can Be...